Shepherd Security
2025
Shepherd Security is a security company that designs and installs smart security systems built around your needs using cutting-edge tools like AI, mobile access, and motion tracking to keep you protected and ahead of threats.
Old Logo
New Logo
THe project
This project was done during my internship with Switchboard. The client came to them looking for a full rebrand for their security company. I got to take full lead on designing and developing a brand for this client. With this project I also created other brand assets like business cards, color palette, and letterheads.
THe Process
The goal for this client was to create a bold, unique, and trustworthy brand identity that could represent everything the company is about. I knew with the logo I wanted to combine the idea of strength and security with symbolism of a shepherd. That is how the mark was born. A shield crest to represent the strength, a shepherd staff going through it, to bring in that aspect of the name, and the overall design forming a lock to represent the simplest form of security. The result? A timeless, bold, and recognizable logo.
THe payoff
A client that loved their new brand identity and was proud to show it to the world.