The goal was to embody the idea of illuminating “ideas worth sharing” and also to represent illuminated manuscripts that would be displayed as part of the show. I created a logo with the bottom half looking like paper or books to represent that aspect and then light beams shooting off the top as a way to visually represent illuminating. I then used these rays throughout the rest of the branding and introduced a bright and bold yellow color to keep branding consistent and recognizable. It was effective, impactful, and unique branding that “shed light” on powerful voices from the community.