TEDxStcloud
2025
TEDxStCloud is a local, independently organized event in St. Cloud, Minnesota, that brings the TED experience to the community, featuring local speakers sharing "ideas worth spreading" in short talks, plus performances, creating deep discussion and connection, similar to the global TED Talks but focused on Central Minnesota's innovators and stories.
THe project
This project was completed during a five-month mostly remote internship, where I created both digital and physical advertising materials, including flyers, a pamphlet, a billboard, logo and brand, social media posts, and speaker promotions, while maintaining visual consistency across platforms.
THe Process
The goal was to embody the idea of illuminating “ideas worth sharing” and also to represent illuminated manuscripts that would be displayed as part of the show. I created a logo with the bottom half looking like paper or books to represent that aspect and then light beams shooting off the top as a way to visually represent illuminating. I then used these rays throughout the rest of the branding and introduced a bright and bold yellow color to keep branding consistent and recognizable. It was effective, impactful, and unique branding that “shed light” on powerful voices from the community.
THe payoff
A brand identity and event promotion that was loved and recognized by many.
“Thank you for your outstanding design work for TEDxStCloud! I love your Illuminate design - it really pops!”
- Brian Hart (Head of TEDxStCloud Event) featured in picture*
