My Process
Great design isn’t an accident — it’s the result of research, collaboration, and a deep understanding of your goals. I combine strategy and creativity to create work that stands out, connects with your audience, and communicates exactly what you need it to.
1. Meeting & Research
Every project begins with understanding.
We’ll start with a meeting so I can get to know you and dive into what you’re looking for. You’ll answer a short set of questions that help me understand your goals, your audience, and the problem you’re trying to solve.
From there, I research your business, your audience, and your competitors — studying the industry landscape so I can spot opportunities for your brand to stand out and ensure your design won’t get lost in the noise.
2. Sketching & Exploration
Before anything goes digital, I start with pen and paper.
I explore ideas, look at what’s working (and not working) for competitors, and sketch potential directions. Then I develop these into multiple distinct concepts (or refine one focused direction), walking you through the “why” behind each idea so you’re part of the decision-making process.
3. Refinement & Collaboration
Collaboration is key.
Through Zoom calls and email check-ins, we’ll refine the chosen concept side by side. I’ll offer my design expertise to help shape the work, while making sure your ideas and feedback are woven into every decision. The number of revision rounds will be tailored to your project scope so we have the space to get it just right. The end goal is always the same, to create unique, impactful work that fits your needs.
4. Final Delivery & Ongoing Support
When the design is ready, I deliver everything you need for both print and web, plus any additional formats you request. I’ll also provide usage guidelines to keep your visuals consistent.
If you’d like, I can continue to support your brand — creating new assets, expanding your visuals, or evolving the design as your business grows. I’m here as a long-term creative partner, not just a one-off designer.
My Promise
Working with me means you get more than just a design. You get work that is closely tailored to you — unique, memorable, and built to stand out from your competitors. I take the time to understand your needs so I can help you communicate effectively with your audience.
I believe great design starts with real connection. I want to understand you, your vision, and the people you’re trying to reach — and I’ll be here for you even after the project wraps. I like to keep the process structured but still fun, bringing my expertise while making sure it feels like we’re creating something together. Above all, I want the work to have an impact — not just to look good, but to work hard for you and the people you’re trying to reach.
